The term fake legal was first used in reference to a court case involving the American streetwear company Supreme and an Italian company of the same name. [1] [2] [3] [4] In this case, several judgments of the Tribunale di Milano have clarified and defined what “legal infringement” is. [5] “Legal infringement” occurs when fraudsters exploit loopholes in trademark law to create an imitation of another company`s product and market it as their own. But it`s not just about passing on counterfeit products – companies that gain pseudo-ownership of a brand can masquerade as a brand on many levels, from claiming the logo as their own, to merchandising with business owners, to opening their own retail store. Some so-called “legal counterfeits” in Italy have been so successful in deceiving consumers and winning fans of luxury and fashion brands that they have essentially supplanted the original brands that have yet to conquer the country. Yes, but nothing is certain. The Milan court ruled that even without advertising or physical stores in Italy, the real Supreme is famous enough that the name deserves a “secondary meaning” that acts as a de facto trademark. While this may strengthen Chapter 4`s appeal against the EUIPO`s earlier decision, it could effectively prevent counterfeiters from marketing their legal counterfeits in the EU. These legal fakes usually differ from the originals in several ways, such as a lower price or a different logo (for example, an eagle pointing left rather than right). The designers and companies that own the original brands are aware of legal counterfeits, but for the moment they are content to monitor the situation, because the phenomenon is limited to Italy. In 2019, after years of “legal” success, Italian authorities seized hundreds of thousands of clothes from di Pierro`s company from a San Marino warehouse. However, that didn`t stop di Pierro from continuing to sell his “legal fakes” in Spain and China until Chinese and European regulators finally recognized Supreme`s ownership of the trademark. The question of how consumers can protect themselves against counterfeiting and deception needs to be mentioned.
Information and the corresponding possibility of compensation in the event of infringement are central points that consumers must take into account. The United Nations General Assembly has addressed this issue itself and provides a list of eight principles. After J.F. Kennedy used the term “consumer rights” in his speech to the U.S. Congress in 1962, it was extended to issues dealt with by supranational organizations such as the European Union and the United Nations. In 1985, the latter adopted a set of eight consumer rights as guidelines for consumer protection. [17] The three most relevant to the issue of legal infringement are: Before you start talking to your friends and colleagues about the strange case of counterfeiters who have gone too far, keep in mind that the jury is still deciding (literally and figuratively) whether legal counterfeits are really considered “legal” or not. According to the second judgment of 20.
In April 2017[8], the final judgment of 26 January 2018 established the “parasitic” conduct of unfair competition[9] of Trade Direct Srl and its consequences: 120,000 Supreme Italia items had to be withdrawn from the market and the company had to pay Supreme NY €5,500.00 for legal fees and costs. [10] [11] Legal Fake, like all contradictions in terms, uses self-antonyms to illustrate a rhetorical point. Legal forgery is not a legal term and should not be confused with fake. Although it reproduces the original products, its goal is to create a new store parallel to that of the original brand and to offer itself as an authentic brand. Compared to counterfeit products, legal counterfeits exploit trademarks that are known only to certain groups of people. Supreme Italia convinced less informed fans of the streetwear brand and convinced retailers and stores to buy originals. Yet Chapter 4 Corp DBA Supreme, which owned the original SUMME trademark, didn`t care about Italian counterfeiting until Trade Direct representatives started contacting various retailers at the Pitti Uomo show in 2016 and promoting their products, which were essentially identical to Supreme products. At this point, Supreme decided to take legal action and sought protection against Supreme Italia for “counterfeiting activities and unfair competition” because the Italian company had “distributed clothing with a slavish reproduction of the Supreme brand, more generally characterized by the same styles, colors and shapes as the original items.” Over the past decade, some streetwear brands, such as the famous Supreme, have become the most publicized brands of all time. The exclusivity that surrounded them created fertile ground for the emergence of a new type of imitation: legal counterfeits.
In practice, a particular company precedes the original mark when registering the mark in a country where it has not yet been introduced or registered. After that, such a company “legally” appropriates brands and begins mass production of counterfeit products. The Supreme Court of Milan ruled in favor of the original Supreme trademark and issued an injunction against Supreme Italia, which ceased its activities in Italy and declared illegal all the activities it undertook. Subsequently, an appeal in this regard was also dismissed by the Court of Justice. A few years ago, the Italian clothing company Trade Direct SRL tried to capitalize on Supreme`s success abroad and began manufacturing and distributing clothing with the inscription SUPREME ITALIA, whose logo was so similar to the original that it easily deceived Italian consumers who did not know the origin of the brand. Taking advantage of the lack of legal protection for the SUPREME trademark in Italy, Trade Direct decided to register and register the trademark itself there, using clever marketing strategies and copying all the characteristic elements of the original trademark – from advertising material to the famous logo. Producers of legal counterfeits act “legally” to the extent that they exploit loopholes and ambiguities in existing legal frameworks. For example, some countries issue trademarks to the first entity to register the rights without the need to prove actual use. Counterfeiters take full advantage of this to register their target trademarks, and then they begin to manufacture and market products that are remarkably similar to the originals. A legal forgery, although a contradictory term, is used to describe the practice of securing a right in a trademark obtained as a result of registering such a trademark in a particular country before the original owner of that trademark is able to do so.
With respect to Wycon`s argument, the Court of Appeal drew a distinction between interior design and interior design, noting that “while these are nuanced differences to some extent, the concept of interior design is truer from an experimental and legal perspective. to the individual elements that make up the interior design, for example, a lamp or sofa, etc. The concept of interior design refers to the whole of interior design, such as a store, which forms part of the general appearance of the interior in question, even if it concerns individual plots, including movable property. The phenomenon of legal forgery has affected famous streetwear brands such as Boy London, Supreme, Kith and Pyrex, registered in Italy under the names Supreme Italia, Pyrex Original, Boy London Italia and Kith Official. In some cases, the success of these fake locals and legal means that they essentially supplanted the original brands – which had not conquered Italy with their official websites – thanks to huge sponsorship deals with each new season, their popularity with VIPs and important influencers, and their visibility on social media. Most prosecutions and arrests require mountains of legal paperwork and expensive legal bills, but not here in Non-Judicial District Court #712. Basically, just type your victim`s name and crime into the form and print or email it. And you get revenge served quickly and coldly. and FREE! Our motto at legalfakes.com is: “The only thing better than a frivolous trial is a frivolous false trial!” Just as a fake lottery ticket or a fake million-dollar bill plays on a victim`s GREED, a FALSE FORM OF JUSTICE, ARREST and DEPORTATION plays on their fear. Simply click on a link above to create your own DEPORTATION ORDERS, PATROL SEARCH WARRANTS, JUVENILE DETENTION WARRANTS, PROSECUTIONS, CONVICTION WARRANTS, PALIMONY PROSECUTIONS, PROTECTION ORDERS, SEARCH WARRANTS, PATERNITY PROSECUTIONS or CITIZEN ARRESTS.
AND HERE IS THE JUDGE! Are you a legal reseller? Then you`ve come to the right place! Now you can tip the scales of justice in your favor by playing a fun legal farce on your next victim. Here you can create, print, and email fake legal forms that look like they`re straight out of the courthouse. These funny fakes are realistically “stamped and signed” to trick your family and friends. and enemies. Imagine the expression on your prank victim`s face after handing them a seemingly legal form with their name or notifying them by email that they have been arrested or prosecuted. or deported! Legal counterfeiters don`t waste time and money paying police and judges to get legal favors in donut shops or massage parlors. You will come directly to the Out-of-Court District Court #712 here in legalfakes.com where the judge works for FREE! It`s so quick and easy. and fun. One of the main reasons for the creation of Supreme Italia was the lack of protection measures for the original Supreme brand.